Shaul Luria
 
Director · Writer · Editor · Video Artist · VJ
 
Shaul Luria is a video artist at the edge — bringing wild, disruptive visuals to every project. Not just a filmmaker, but a full-on artist who masters every step of the process.
 
He leads Video Power, both his metal band and his production company, where everything revolves around video, art, and creating experiences that jump off the screen.
 
Shaul has written and directed campaigns for Amdocs, Phoenix Insurance, Tel Aviv Municipality, IMC Medical Cannabis, and major national election campaigns.
 
A former musician and frontman of the metal band Cain & Abel 90210, Shaul’s sense of rhythm and raw energy fuels his unique approach to video.
 
In 2022, he stepped into drama with a lead role in the Kan 11 series “The Echo of Your Voice”, proving his range goes beyond comedy and music.
 
With broad experience, hands-on production skills, and an eye for detail, Shaul takes even the weirdest or funniest ideas and turns them into something fresh, sharp, and unforgettable.
 
Every creation is a statement of freedom and creativity.